WARNINGNicotine pouches contain nicotine, which is highly addictive. Sold to adults of legal age only.
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Nicotine Pouches vs Snus: What's the Difference?

How white nicotine pouches differ from traditional snus: what's inside, colour, taste and use.

By Steve, Founder and Avid User · Updated October 30, 2026 · 2 min read
Key takeaways
  • Snus contains ground tobacco; nicotine pouches don't.
  • Pouches are white and don't stain.
  • Both are placed under the lip.

The Short Answer

Snus is a traditional Swedish product made with ground tobacco. Nicotine pouches look and are used the same way, but contain no tobacco leaf: just nicotine, a white plant-based filler and flavourings.

SnusNicotine pouches
Tobacco leafYesNo
ColourBrownWhite
StainsCan stainDon't stain
FlavoursMostly tobacco, mint, bergamotMint, fruit, sweet and more
How it's usedUnder the lipUnder the lip

Why People Choose Pouches

Many people prefer pouches for their clean white look, the wide range of flavours and the fact that they don't stain. We sell nicotine pouches only.

More: What does 'tobacco-free' mean on a nicotine pouch?.

Shop from This Guide

Nicotine is highly addictive. Pouches are for adults of legal age who already use nicotine. Keep away from children and pets.

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