- Tobacco-free pouches contain nicotine but no tobacco leaf.
- They're usually white and don't stain.
- They still contain nicotine, which is highly addictive.
What's Inside
A white nicotine pouch typically contains a plant-based filler, nicotine, flavourings, sweeteners and salts that help release the nicotine, inside a small fleece pouch. There's no cut tobacco leaf, which is what 'tobacco-free' refers to.
What It Doesn't Mean
'Tobacco-free' doesn't mean nicotine-free. Nicotine is highly addictive, and pouches are only for adults who already use nicotine.
Why They're White
Traditional snus contains ground tobacco, which is brown and can stain. Tobacco-free pouches use a white plant-based filler instead, so they stay white and don't stain teeth or clothes.
Flavours and Sweeteners
Flavour comes from food-grade flavourings, and many pouches include a sweetener. That's why fruit and sweet pouches can taste quite sweet even though they contain no sugar.
Read the Label
Every tin lists its nicotine strength and a warning that nicotine is highly addictive. On our site, you'll find the strength, our strength word and a taste profile on each product page.
Shop from This Guide
Nicotine is highly addictive. Pouches are for adults of legal age who already use nicotine. Keep away from children and pets.