- 77 offers bold fruit and cola flavours and stronger options.
- ZYN offers the most strength choices.
- $15 a tin.
Quick Comparison
| 77 | ZYN | |
|---|---|---|
| Tins we carry | 5 (5 flavours) | 52 (25 flavours) |
| Strengths | 20 mg4 with strength to be added | 6–15 mg2 with strength to be added |
| Mint / Fruit / Sweet | 0 / 3 / 2 | 12 / 24 / 16 |
| Cooling (our guide) | ||
| Sweetness (our guide) | ||
| Flavour intensity (our guide) | ||
| Price | $15 a tin | $15 a tin |
Range and Flavours
We carry 5 77 tins in 5 flavours (3 fruit, 2 sweet and drink) and 52 ZYN tins in 25 flavours (12 mint, 24 fruit, 16 sweet and drink). ZYN gives you more flavours to choose from. If you like to rotate between a mint and something sweeter, both brands cover more than one flavour family.
Strength Options
77 tins on our site come in 20 mg (4 still show “Strength soon” while we confirm the mg). ZYN tins come in 6–15 mg (2 still show “Strength soon”). Strength is the nicotine in each pouch, so compare the mg on the tin rather than the brand. Our 5-dot scale and words (Regular, Strong, Extra strong, Super strong) are the same on every tin, which makes it easy to line up the two brands.
Taste: Cooling, Sweetness and Flavour
On our taste guide, 77's average cooling is lower than ZYN's, its sweetness is higher, and its flavour intensity is higher. These are our own estimates from each tin's flavour and style, shown as bars on every product page, so you can compare individual tins too.
Price and Value
There's no price difference: every tin is $15, whatever the brand. You need at least 5 tins per order, shipping is free from $150 (10 tins), and every 21st tin is free. That means the choice between 77 and ZYN comes down to taste and strength, not cost.
How to Try Both
The simplest way is to split your first order: for example 3 tins of one brand and 2 of the other. Pick the same strength in both so you're comparing flavour and feel, not nicotine. After a week you'll know which you reach for first. Use Add + remind me on the one you like and we'll email you when it's time to reorder.
77 in a Nutshell
77 is known for bold fruit and cola flavours and stronger options such as Strawberry 20 mg. Bold European pouches in fruit, cola and liquorice flavours, including extra-strong options. See all 77 tins.
Popular 77 Picks
ZYN in a Nutshell
ZYN is made by Swedish Match, part of Philip Morris International. Sweden's best-known pouch brand: slim white pouches in mint, fruit and sweet flavours, from 6 to 15 mg. See all ZYN tins.
Popular ZYN Picks
Which Should You Choose?
Choose 77 for a stronger, bolder flavour. Choose ZYN for steady flavour and more strength choices.
Can't decide? Every tin is the same $15, so the easiest answer is to mix both in one order. Any 5 tins meet the minimum, and our What strength should I choose? guide helps with strength.
Shop from This Guide
Nicotine is highly addictive. Pouches are for adults of legal age who already use nicotine. Keep away from children and pets.